Modern(ist) Catholic marketing??

Here’s a sign attached to a fence around the tennis courts at a local private Catholic high school:

photo (2)

I’m just a little curious. There is plenty of room on this sign to have included all the words from the Bible verse being quoted, but interestingly some words were left out. Here’s the complete verse:

Jesus said to him, “I am the way, and the truth, and the life. No one comes to the Father except through me.

Notice what was left out (highlighted in blue):

Jesus said to him, “I am the way, and the truth, and the life. No one comes to the Father except through me.

The sign also says: “Proclaim Good News!” I wonder if the school administration believes that removing the strict exclusivity of “No one” and “except” make the good news gooder. In other words, have they improved the Gospel by making it seem as though Jesus is merely one way to come to the Father? Is this easier to swallow? Less offensive?

Is it being ever so slightly evasive?

And all those ellipses: confusing, visual weird, creates suspicion. This is just a poorly designed sign. Is it an example of modern Catholic marketing?? Perhaps indicative of the post-Vatican II era? A sign of the times?

note: take this post with a grain of salt

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Filed under Curious, Education, Evangelism, Truth, World View

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